4 Irish Brands That Are Brilliant On Twitter

Posted on October 22, 2015 by Katy Mairs

4 Irish Brands That Are Brilliant On Twitter

For a brand to grow, Twitter is a key social media platform.

Twitter allows brands to grow through building connections and engaging with their targeted audience – and in the beginning, it can all be very daunting. Nevertheless, there are a few Irish brands who have a firm grasp on their Twitter strategies and are constantly on top of their game.

Whether you’re looking for some Twitter inspiration or simply on the lookout for a few great accounts to follow – here are five Irish brands who are brilliant on Twitter.

Brasserie Sixty6

The folks at @brasseriesixty6 are constantly on top of their Twitter game. They consistently post eye-catching tweets with images attached, which is such an effective way to catch the attention of their followers in a sea of tweets on a single feed. They fully embrace the power of the hashtag by means of tweeting about what is trending but keeping it relevant to their brand and they even have their own brand hashtag used by themselves, followers and customers alike.

Cocoa Brown Tan

@cocoabrowntan are a highly engaging brand to follow on Twitter. They are forever retweeting their customers, replying to their followers with thank yous, compliments and questions, as well as giving shout outs to bloggers who blog about their products. People love to see a brand with a personality, and Cocoabrowntan’s feed showcases such a wonderfully approachable, bubbly persona that their followers love to interact with.

Brown Thomas

@brownthomas boast an incredible Twitter following and it is all down to their consistency and the remarkable quality of their tweets. As well as being sure to reply to customer queries, Brown Thomas constantly tweet stunning, attention-grabbing visuals. They also implement a good balance of content, ranging between promotional tweets, giveaways, blog content, as well as audience-related or general humorous tweets that are relevant to the brand.

Benefit Ireland

The delightful folks at @Benefit_IRE regularly post updates about what new surprises they have coming into stock, they’ll retweet their fans and customers, they will share links from their Instagram, they will get involved with fun trending topics, they will ask questions and on top of all of that, they will still take the time to reply to tweets that come their way. Everyone is going to love a brand who let their warm, friendly personality shine through and this is exactly what Benefit Ireland do, and it’s exactly why their customers keep coming back.

With such high levels of engagement and consistency, these brands continue to flourish on Twitter. If you’re a Twitter novice and need a few tips on how to get started, our recent blog post might help: 6 Beginner Tips for Irish Businesses on Twitter

About Katy Mairs

I look after the online community for Irish Parcels. I'm a social media lover with a passion for writing.
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