Having a Facebook page for your business isn’t all about the likes. It’s true.
Yes, it’s good to have an audience, but what you really want when it comes to Facebook is a high level of engagement. More than anything, you want people to be getting involved in your business, talking about it and sharing it. It’s a guaranteed way to grow substantially.
And if you’re struggling, don’t panic. We’ve got you covered. Here are seven ways you can increase your Facebook engagement – without having to spend any money on advertising.
1. Analyse The Data.
With Facebook’s analytics tool; Insights, you are able to see when your fans are most active. These stats allow you to determine optimum times of the day for posting . Insights will also allow you to see which kinds of posts are getting the most engagement (photo, video, links etc)- what’s working and what’s not. This will give you a good guideline on what kind of content you should continue to produce and what you should perhaps experiment with – and don’t be afraid to do so. It’s all about trial and error.
2. Get Experimental.
Embracing various types of media is key in growing your engagement on Facebook. We all know everyone loves to share videos and photos with their friends, and so these types of posts generally have high levels of engagement. It’s the perfect way to make your page come alive. Video posts have especially high potential in terms of reach and uploading these directly to Facebook as opposed to simply sharing a YouTube link will work in your favour – Facebook prefers when you use its native tools.
3. Share, share and share some more.
Facebook is an online community, and so it is highly beneficial for your page to share content from others. Shares generally have a much greater reach, as you are giving users the chance to find content they may not have found otherwise. It makes your page more engaging and enticing for new users thanks to the diversity in content.
4. Consistency is key.
The worst thing you can do is post on your Facebook page and then abandon it for weeks. To grow your Facebook engagement you need to be consistent, posting as regularly as necessary for your business. It does take time and commitment – and luckily, you can schedule your posts so you don’t always have to be on hand to do so. Again, Insights can give you a good guideline for when you should schedule your posts so that you have the potential to reach your largest audience.
5. Get to know your audience.
A high level of engagement is what you’re aiming for with your Facebook page – so what better way to do this than to speak directly to your fans? Ask them questions and respond to their answers! People love to voice their opinions, and will ultimately engage more with a brand which is approachable and has a sense of personality.
6. Have a personality.
Yes, you’re a business, but you don’t want to sound particularly business-y all of the time, because it will put people off. Instead, don’t be afraid to be yourself – establish a relatable voice that doesn’t sound robotic or like a press release.
7. Don’t forget why you’re there.
Of course reason you’ve created a Facebook page in the first place is to promote your business – don’t forget this. Therefore, having a good balance of content is important. Implementing the 70:20:10 ratio is a good place to start – 70% of your posts to increase brand awareness, 20% shared content and 10% promotional – ultimately giving you good variation in what you post.
