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The world of marketing can seem like an impenetrable industry that requires extensive experience and a plethora of degrees. In many cases, sadly, this is the case, however, the industry is definitely not impenetrable.
The reason I know this is that in the last few years I have managed to get a foot in the marketing industry with a degree in History, not marketing or business. On the contrary, sometimes having a different degree can help, as it provides a variety of different skills. History certainly provided me with extensive experience in writing, which is what I now do as a Freelance Writer for Irish Parcels, as well as My Baggage and NI Parcels.
If you are looking to get a foot in the marketing industry and are unsure where to start hopefully this article can help!
Use Free Online Courses
Without experiences or formal education in marketing, I was always going to be at a slight disadvantage. However, I really have a passion for marketing and needed a way into the industry.
Thankfully, we have the internet. There are so many free online resources that you could never work your way through them all. Firstly, FutureLearn is a tool I have used often. It is a free service in which Universities provide online courses, usually presented by a relevant lecturer. I found several marketing courses there that expanded my marketing knowledge and gave me a grounding. Likewise, OpenLearn is a similar and excellent tool. Both can provide tangible qualifications if you pay a fee, which can provide substance to your CV. If not it can still be used as evidence of your interest.
It's important to work on honing your skills in different areas like social media advertising or creative writing. Youtube is packed with presentations, podcasts and explanations of marketing terms and processes. Again it is totally free and can be accessed at any time. Giving yourself a basic knowledge base is a great place to start meaning discussions with those in the industry are easier to follow and it will express you are really engaged. Even just getting to grips with the jargon is a massive step forward.
You can’t know everything but it is a great place to start off.
Be Bold and Ask
The next thing I did was simply to ask and seek advice. Be bold and speak to your managers or the marketing team. When I joined the My Baggage Group I worked entirely in customer service. Then around six months in I expressed my interest and passion for marketing. I explained that it is where I wanted to be and that I would gain massively from just shadowing the marketing team.
The director and I discussed my interest and my desire to get into the world of copywriting, research and blog writing.
It was a perfect place to start. I worked away part-time for several weeks changing the copy of different web pages to increase traffic. This experience showed that I was willing to put in the work and what I was able to do. I now had my foot in the door.
As time progressed and I demonstrated my work, I was then placed on creating blog posts for the different companies. This is exactly where I want to be and I was given the chance to write articles that really interest me.
Of course, it helps greatly that my director was open to helping me expand my marketing repertoire, but this definitely is where many businesses are going. A new mentality in workplaces is putting more emphasis on attitude than just aptitude.
So, the lesson from my experience is to be bold. Express your interest, show the work you can do and the studying you have done. Even if you can just spend some time discussing ideas with the relevant team it can be invaluable. There is absolutely nothing to be lost from enquiring. If anything it will at least show your willingness to learn and progress.
Go To Events and Get Networking
Marketing events are one of the most essential resources for someone looking to get a foot in the marketing industry. Firstly, they provide a plethora of fascinating talks and workshops that help explain new ideas and systems. Keeping up to date with the changes and progressions of the marketing world is essential.
Events can be one single lecture or a full conference, either way, they are well worth attending. Most events will not expect there to be any prior knowledge as long as you are willing to cover the cost. However, again back to the previous point, some businesses may cover this cost as part of a training initiative. It never hurts to ask.
The most vital part of the events though is the connections you make. Speak to people, engage in discussion groups and even join in the many social events. Take email addresses, ask questions and make connections.
Marketing events are brilliant for getting your foot in the door as well as being a fun excursion in general. I went to one when I first started writing and cannot express enough the benefit of them.
Use Your Own Connections
Finally, stick to what you know. That may sound simple but it isn’t always.
What I mean by this is to use the connections and interests that you already possess. Volunteer your work or ask around for opportunities with these connections.
One of the proudest pieces of work I have ever done is an article for The British Exploring Society and was my first piece to ever be published. BES is close to my heart and a charity I have worked with before. I raised some money for them and had chatted previously about my love for writing. They asked me to write an article for them to encourage others to donate.
I never expected this opportunity and it simply arose from my connections with a charity and work I was doing anyway. This experience was something I placed on my CV but the feeling was incredible.
So, have a think about what interests and connections you already possess and just go for it. Email them, ask if you can write or discuss ideas with them and see where it goes. Again, (I know I harp on) be bold and see what happens. Nothing ventured, nothing gained.
These are just a few ways that worked for me in getting a foot in the marketing world. Each person's experiences are different but they certainly can work. I would say be bold, never stop asking for opportunities and learn all you can!
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We've rounded up some of our favourite names in the Irish beauty biz that we simply cannot get enough of - and trust us on this one, there some deadly ones to choose from. From makeup products, to makeup brushes, to enriching skincare, and the best tanning products in the industry - any beauty lover would be satisfied with this astounding array.
11 Amazing Beauty Brands Based In Ireland
SOSU is a new beauty brand founded by leading Irish fashion and beauty blogger, Suzanne Jackson. From nail polishes, to lashes, to make-up application products and more - Suzanne's impressive range offers affordable, yet super high quality products. SOSU's complete contour palette is amongst the highest in demand of all of the products available, and offers everything you need to create the perfect contour.
You can find them at www.sosu.ie
Waxperts Wax is a wax range made by a therapist, for therapists. Waxperts started its journey as a waxing-only salon in Dun Laoghaire, Dublin, Ireland. After trying every wax brand on the market, founders Ellen Jones and Trish O'Brien decided to formulate a wax range for Waxperts to use in the own salon, which promised a much less painful and much more comfortable experience for their clients. Made with sensitive skin types in mind, anyone would be thankful for a Waxperts waxing experience.
You can find them at www.waxpertswax.com
Otherwise known as "the most talked about tan in town", Cocoa Brown is the number one selling tanning range taking Ireland, the UK and the entire world by storm, after a certain Kylie Jenner posted about her love for the brand on social media.
The tanning range was launched in November 2012 by founder Marissa Carter. The 1 Hour Tan Mousse is by far the best selling product from the range, gaining cult beauty status, receiving hundreds of rave reviews and winning numerous industry awards. With three shades to choose from and a super affordable price tag, you just can't go wrong.
And now, excitingly, Cocoa Brown is branching out to build a beauty empire adding a range of new products to its name. Alongside its tan and golden goddess oil, in June, CB MD Marissa Carter announced the launch of the new Cocoa Brown 'Kind' range, comprising of shampoo, conditioner, bodywash and self tanning wipes.
You can find them at www.cocoabrown.ie
Another fabulous tanning brand comes in the form of Bellamianta, a new and exciting brand which is based and manufactured in Ireland. With over 20 years' experience in the beauty industry, Bellamianta has had the inspiration and knowledge to create a truly unique set of products to tan and pamper the skin.
You can find them at bellamianta.com
NIMA Brush is an Irish professional makeup brush company that specialises in professional makeup tools and accessories. After over a decade and a half working as a professional within the Irish and UK beauty industry, NIMA brush was established by Irish makeup artist, Niamh Martin. NIMA Brush strives to provide fun, professional grade tools at a low cost.
You can find them at www.nimabrush.com
Another makeup brush brand comes in the form of Blank Canvas, who offer pro-quality brushes without the professional price tag. Stocking up your brush kit never seemed so affordable. Not only do Blank Canvas offer brushes, but they also include amazing face and eye palettes in their range - including the mega selling Pippa Palette, all at a pleasant low cost. What more could a beauty lover ask for?
You can find them at www.blankcanvascosmetics.com
Another relatively new and exciting brand of cosmetics, PUSH makeup is one to watch. With an impressive range of products on offer, from eyes, to lips, to face, to brows - any beauty lover would be happy to sink their teeth into this brand.
You can find them at push-makeup.com
A now global business, VOYA started out as the family-run seaweed baths established by Neil Walton, near his home in County Sligo. As the popularity of the baths grew, the family were then inspired to set about developing a full range of seaweed-based organic products. If your skin needs a wake up, VOYA products are for you.
You can find them at voya.ie
Founded by Joanna Reilly, Kinvara Skincare is an organic skincare brand based in Galway, Ireland. The hydrating Rosehip Face Serum is by far one of their best-selling products, and rightly so. Driven by the scientific innovation to harness and distill the power of plants, seaweeds, vitamins and minerals, Kinvara Skincare strives to give you the peace of mind knowing you've got a quality product you can trust.
You can find them at www.kinvaraskincare.com
With over 30 years experience in the beauty industry, Nía founder Celia O'Grady was inspired to start formulating her own beauty products, made using natural, healthy butters and oils. Celia strives to inspire as many as possible to use natural, healthier alternatives when it comes to beauty care. All Nía products are carefully researched for their beneficial properties.
You can find them at www.nia.ie
Green Angel are an Irish skincare company founded by Chris and Mary Mitchell who are both passionate about natural skincare oils and creams. With gorgeous packaging, a product packed full of enriching ingredients and an affordable price tag, you can't say no to this amazing skincare brand.
You can find them at greenangelskincare.co.uk
Thank you for reading!
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It seems like you can’t go two minutes on Facebook, Twitter or Instagram without seeing a picture of someone’s green juice detox, the super paleo salad they had for lunch or a selfie head to toe in the best running gear.
And Ireland certainly isn’t getting left behind on this one. Search hard enough and you’ll discover that there is a thriving local health food industry, with a wide range of Irish brands, each providing wonder products that promise to help guide us towards a healthier lifestyle.
And with holiday season fast approaching, what better time to take a look at some of the best Irish health food brands that you can try out today…
What is it? Guilt free organic and fair trade chocolate. What's the story? Established in 2007, Blakes has grown to become one of the UK and Ireland’s premium organic chocolate brands. There are seven delicious flavours and they are all gluten and GMO free and made from 100% certified organic ingredients. Visit Blakeschocolate.com
Nobo frozen goodness: fresh lemon, Nobo Ltd from 60secondreviews Food on Vimeo.
What is it? Dairy and gluten free ice cream that is quite literally frozen goodness. What's the story? Created by Dublin born duo Rachel and Brian, who are self-confessed food geeks, Nobo was a labour of love which soon turned into their livelihood. Nobo is handmade in small batches and is the world’s first ice cream alternative made from avocado, coconut milk, and sweetened with pure honey. Visit Nobo.ie
What is it? A superfood supplier. What's the story? Inspired by the raw food, gluten free and vegan ethos, Nua Naturals supplies and produces organic health and superfoods. They have won a host of awards for their various products which include; cacao, sweeteners, protein powders and superfruits to name about 10% of the selection. You can buy online now at Nuanaturals.com.
What is it? Raw and healthy snack alternatives. What's the story? Natasha Czopor is the brains behind this brand of naturally grown wild, organically and sustainably raised fruits, vegetables, nuts, seeds and sprouted grains. It’s a healthier alternative to stuffing a bar of Cadbury’s fruit and nut in your mouth and best of all, everything is free from dairy, wheat, soya and refined sugar. Visit Natashaslivingfood.ie.
What is it? Gluten free, wheat free, dairy free but 100% mouthwatering baked goods. What's the story? If you’re on a gluten free diet, Goodness Grains should be your staple. Established in 2013, it is one of very few purpose built gluten free bakeries in Ireland. This family owned company has won a staggering NINE Great Taste Awards and when you bite into one of their loaves, scones, pastries or bagels, you’ll quickly understand why. Visit Goodnessgrains.com.
What is it? 100% pure Irish honey. What's the story? Raw honey has a huge number of health benefits, as it is rich in nutrients, enzymes, vitamins and antioxidents that boost your immune system. Tara Hill Honey is a great local provider, with all honey produced on the slopes of Tara Hill, within a three mile radius of the owners’ home. This honey is available from a variety of independent health food stores and for more information, you can find them on Facebook.
What is it? Raw and organic superfoods. What's the story? Iswari, based in Kinsale, Co Cork, is a provider of high quality organic superfoods. Iswari Ireland Director Jason Linton is committed to conscious living so you can rest assured that these products are made with your health in mind. There is almost no limit to the products available, but we’d especially recommend the raw chocolate bars, and the trail mix and the chia seeds and their goji berries and their agave syrup. Actually, just try everything. Visit Iswari.net.
What is it? Organic Dark Chocolate. What's the story? Like so many of the foods on this list, Wilkie’s delectable chocolate is dairy free, gluten free, soy free and nut free, meaning that you get to taste a much more natural chocolate that’s high in cocoa content. Another Great Taste Award winner, Wilkie’s is a small local chocolate company that produces its chocolate in very small batches. You can buy online at Wilkieschocolate.ie.
What is it? Chia seeds, chia mix, biscuits and energy bars. What's the story? Chia is such a health food buzzword lately and justifiably so; it’s the highest known vegetarian source of Omega 3 and is also high in fibre, protein and antioxidants. Chia Bia was established in 2009 by co-founders Barrie and Ray, after Barrie discovered the health benefits of chia seed following a back injury. Now a team of nine, they are based in Waterford and their products are available in various supermarkets and health food stores. Buy online at Chiabia.com
What is it? Flax seed oil - a high quality digestible protein that contains all amino acids. What's the story? Adora Flax Oil is grown and produced in Co Laois and is completely organic with no artificial chemicals or additives. Flax oil is often referred to as liquid sunshine, as it contains essential fatty acids to support brain and nerve function, aid liver detoxification, lower cholesterol levels and break down foot fats in the digestive system. It has anti fungal, anti viral and anti bacterial properties and is basically just really, really, REALLY good for you. Buy online at Adorafarm.com
What is it? Edible seaweed - Dulse, Dillisk, Carrageen, Spirulina, Nori Flakes and Kombu Krisps. What's the story? If you love a good munch of Dulse, you’ll be a huge fan of Arranmore’s produce. This edible seaweed is from the shoreline of Arranmore island, off the Donegal coast. It’s naturally grown in the wild and harvested by hand. Seaweed is great for digestive health, your heart and it’s low in calories. Research has also shown that it can help regulate hormones too.
What is it? Beef jerky. What's the story? If you’re a proud carnivore, then get your teeth into some Stript Snacks. Using 100% prime Irish beef, Stript’s jerky is high in protein but low in calories to sustain your appetite in the healthiest way. It has no artificial ingredients or flavourings - just natural herbs and spices. Stript was set up by Irishman Ross McDonnell who discovered the health benefits and delicious taste of biltong whilst living in South Africa. Buy online at Striptsnacks.com
What is it? Healthy snacks. What's the story? Wyldsson is probably among the better known names on this list. But if you haven’t seen them on social media (where they have a mega loyal following), Wyldsson is an online healthy snack retailer. The company was set up to help athletes eat clean by making healthy foods that taste great, meaning they can resist the quick and easy junk food on the supermarket shelves. Products include nuts, berries, muesli, oats and yoghurt toppers. Buy online at Wyldsson.com
What is it? Cereal, pasta, sauces, popcorn, spreads, bread, cakes, biscuits - the list is endless! What's the story? Another bigger name listed here is Kelkin, who produce a wide variety of foods for a full and balanced diet. Their wholesome and delicious foods are made from high quality ingredients and they also have a ‘free from’ range for those on gluten, wheat, sugar or dairy free diets. Visit Kelkin.co.uk
What is it? Tea. What's the story? Solaris is a family business, run by a husband and wife team of medical herbalists, based in Galway. The couple have been blending their own tea since their time in university, and managed to turn their passion into their careers in 2003 when Solaris was established. Since then, Solaris has won 13 Great Taste Awards for their blended teas, made from the finest organic, raw ingredients. If you’re a tea fiend (and what real Irish person ISN’T), then you can buy online at Solarisbotanicals.com.
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